If there’s one way not to sell tights, it’s by stretching them over your entire body to prove how massive they are.
I mean, tights are tights, they should be… tight.
But apparently, Wish didn’t get the memo – and they’ve been advertising their Plus Size Ultra Elastic Tights Stockings Women Sexy Shaping Pantyhose Socks by stretching them all over standard size models’ bodies.
While one photo shows a model standing her entire body into just one leg of the tights, another shows a woman being able to stretch the tights right up to her nose.
But that’s not the worst thing about the advertisement.
It’s that the tights are aimed at plus-size women, but are being modeled by very slim models.
Using these models to showcase how big a pair of clothing – aimed at bigger women – is on standard size models is not only offensive, it also doesn’t make much sense. Why not use plus-size women to model these tights? At least that way the tights would actually fit and customers could see what they look like on.
It’s almost as if the advertisement is saying: ‘Hey, look how big these tights are!’ and not: ‘These tights are perfect for plus-size women’.
At £2, they’re relatively cheap – and according to a customer, they’re decent quality, too.
But the cheap price doesn’t make up for the way they’ve gone about selling the tights, and it hasn’t stopped people from criticising the brand for their choice of advertising.
We’ve reached out to Wish to find out what they think of the criticism, and to work out what made them decide to put small models in larger tights, and will update this story if we hear back.