Mums anger over Boohoo adverts encouraging students to blow their loans on a new wardrobe
Living on a student loan can be pretty tight.
Although you can afford the odd treat, blowing it all at once probably isnt the most sensible idea.
So when Bekki Newman spotted an ad on social media encouraging students to blow their loans on a new spring wardrobe, she was furious.
The mum-of-two says the shop needs a kick up the arse as believes it pressurises them to prioritise fashion over food and rent.
Boohoos advertisement read: Student loans are FINALLY here. What better way to spend it than on a brand new Spring wardrobe? GET SHOPPING.
Influencers labelled as Boohoo ambassadors are also urging students to use their student loans to treat themselves on Instagram – with almost identical phrasing to Boohoos own ad.
The mum-of-two screenshotted the sponsored link and posted it online with the comment: Whoever is in charge of social media advertising at Boohoo needs a kick up the arse.
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YAY SPEND YOUR STUDENT LOAN ON A NEW WARDROBE YOULL BE PAYING OFF FOR YEARS. What better way indeed..
The 30-year-old claims it is horrible to see pals still at uni struggle to navigate money management and sometimes struggle to make ends meet once they have paid for essentials.
Bekki, who lives in Middlesbrough in Teesside, said: I think [this kind of marketing] does a lot of damage.
Boohoo send me emails on payday too saying its time to splurge and I think its terrible marketing then too.
The student loan doesnt give you much leeway for doing much afterwards. If youre spending it on clothes, how are you going to live?
I know they suggest that kids at uni should get part-time jobs and that, but for companies to suggest that they should spend their loan money just really grated on me.
They know exactly who they are targeting. They just dont seem to really care.
She added that she sees friends who are still paying off their student loan and doesnt think we should be encouraging people to get into debt.
I have friends whose older brothers and sisters are in their 40s and theyre still paying off their student loan at this stage, she says.
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Im just thinking, do you really want to be spending that money Read More – Source
